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Ad Council Entertainment Launched By Sugar23 & The Ad Council To Make Socially Relevant Longform Fare & Fill Gap Left By Participant Exit
For the first time in its 80 years of existence, the non-profit Ad Council is branching beyond its impactful public service spots into long form storytelling. The Ad Council has formed Ad Council Entertainment in partnership with Sugar23, the media company founded by Michael Sugar, producer of Spotlight and 13 Reasons Why.
McKinsey & Company Interviews Michael Sugar On The Next Frontier Of Brands And Content
The Oscar-winning producer, talent manager, and cofounder of Sugar23 talks about a new model for brands to become full-fledged creators of long-form film and TV programming.
Sugar23 Hires James Crane As Director Of Business Development
Preeminent management and production company Sugar23 has hired James Crane as Director of Business Development.
Sugar23 and Fifth Season Create New Brand-Focused TV and Film Studio
Exclusive: The new joint venture plans to co-finance over $100 million in production with its brand partners over three years