innovation
Founded in 2017 by Academy Award®-winning manager-producer Michael Sugar, Sugar23, Inc. is a multimedia production and talent management organization with a mission to impact culture through entertainment. With world-class entertainment executives in scripted & unscripted TV, film and podcasts, Sugar23 creates original, premium content for global distribution platforms.
Recently Sugar23 has partnered with brand marketers, leveraging the company’s producing expertise and resources for brands to participate in entertainment, earning higher audience engagement and financial return. The company works closely with leading brands around branded entertainment opportunities, including ABInbev, TIME Inc., Procter & Gamble and others.
CEO Michael Sugar has shepherded award-winning projects such as “Spotlight,” “The Knick,” “The OA,” “Maniac,” “13 Reasons Why,” and “I Am the Night.” Sugar23 currently has “The Turning Point” airing on MSNBC, which was co-produced alongside Time Studios, Trevor Noah’s Day Zero Productions, Mainstay and P&G Studios.
In addition to dozens of active film and television projects in development, Sugar23 works cross-media including an independent podcast studio in house, a book imprint in partnership with Penguin Random House, and an animation studio through Mindshow.
Sugar23 has offices in Los Angeles, Nashville, Chicago, and New York.