Starbucks is launching its own production studio, Starbucks Studios.

The studio, according to a statement on the brand’s website, will “produce original entertainment and tell stories that deepen connections and spark conversations.” Starbucks is launching the studio in partnership with Sugar23, a media company founded by Oscar-winning producer Michael Sugar that specializes in connecting brands with filmmakers and producing premium branded entertainment.

“Storytelling is deeply ingrained in what Starbucks does, and Starbucks Studios is a natural extension of these efforts."

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